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Optimizing your site does just that – it assists Google find that connection between your content and the key phrases you are targeting. That is, even though it is achievable for automated search bots to be configured to study the embedded photo metadata embedded in digital images, there is no evidence to suggest that the search engines are at present undertaking this nor is there any proof that it will support with the Search engine marketing for your pictures or your web site — at least not without some added operate.