First impressions do matter, especially in websites. Your web site will probably be the first thing people will see, especially if you have baited them through the search engines. But even the most well-intentioned sites get shot down by potential customers because of how badly a site is designed. Aesthetics continue to evolve and change, and early- to late-90s web design aesthetics may not appeal as much to today’s consumers.
A business web site’s LinkHelpers Phoenix SEO design must be professional. Nothing turns away a potential customer more than amateurish design. Having a so-called professional design does not mean you have to pay exorbitant amounts to get the web site to look the way you want it to look. This just means that your site has a very clean, direct-to-the-point design, one that is not cluttered by sounds or images that may not have anything to do with the product or service you are willing to sell. That being said, remember that in a business setting, subtlety is always key.
The best web designs do not actually focus on the design itself. What this means is that the design does not take away from the content, thereby not obstructing the site visitor from getting to the gist of what your site is all about. However, this does not mean your site has to be boring. It has to be appealing, of course, but not in a way that can be obstructive or distracting. There is a balance to this, and it must be met.
Important things to consider are the placements of various elements in your site, the color choices you make, the fonts, and how navigable your site is. Related content must be placed near together so as not to leave the client hanging, searching for other possible options in your site or business. Color choice is also important. Garish colors and lack of contrast between the text and the background are website killers. Your goal in establishing a web site is to tell more people about your site.
Having a great eye with regards to what works and what doesn’t and using certain web design tricks will ensure that your web site will be a great face to show potential customers and eventually lead to more business.