SEO or Search Engine Optimization is an essential component of any business online marketing plan. If you don’t believe us, here’s the reason why. From straightforward trending reports to more complicated ones, people go to search engines to find the information that they need.
The next time you go to Google and do a search, take a good look at the number just right above the search box. When you type in “manufacturing trends,” about 587,000,000 results populated in 0.36 seconds. When you are writing about manufacturing trends, you want people searching the internet to see what you are writing.
You want your article to resonate with your target audiences and generate their interests for your business. Using Search Engine Optimization keywords in your blogs, articles and case studies increases your post or site’s organic search ranking (it is where your site will land on the SERP or search engine result page, without paying).
Search Engine Optimization for manufacturing
There are reasons why participating in a Search Engine Optimization content plan is imperative for any manufacturing company. Here are some questions and answers we have heard and compiled about SEO for manufacturers:
Question 1: How can manufacturers attract the right audience?
Your business and your site’s primary goal is to generate traffic or visitors that will eventually turn into sales. If your target market is not interested in your manufacturing and the product and services you are providing, the prospected target market, they will not help your business to grow.
Creating and implementing a successful Search Engine Optimization strategy means that you are putting a focus on generating traffic that can turn into possible income generating leads. You need to think of it this way: you would not display your business’ booth at a trade show that is not suitable for your target market.
Your site will start a conversation with the right people or audience if you are posting, or producing relevant and quality contents. Using keywords that are specific to your products or services throughout your website is an important step to get the attention of your prospected customers.
(Visit https://en.wikipedia.org/wiki/Lead_generation, to know more about lead generation and its importance to digital marketing.)
Question 2: Is Search Engine Optimization important, even if you are producing better products than your competitors?
In everything we do, perception is everything, especially when it comes to internet marketing. SEO for manufacturers helps give the company an authoritative voice on the internet to show that you are way above your competition. You could say that you make better products compared to your competition.
But if your ranking in search engines is very low, no one will believe you, including your prospected customers. The story your website tells will significantly influence how people perceive about your business. Making and producing quality products is not enough, you need to show to the people that you have an exceptional product.
For companies that are selling their products nationally and globally, your competition used to be other local manufacturers that have a similar skill set as yours. It does not matter what your competitions are doing on the other side of the world or on the other side of the country. Whether you like it or not, you are now competing on a global scale, and your internet marketing campaign needs to reflect this trend.
Question 3: Do these manufacturers need to leverage Search Engine Optimization best practices if their businesses are referral-based?
Some companies believe that they do not need Search Engine Optimization because their new customers are from referrals or coming from tradeshows. Endorsed clients and direct contacts are good leads, but the new customer streams are too much for you to handle. An ongoing Search Engine Optimization strategy is a consistent and more predictable method in generating new client inquiries.
Your company may be the number one manufacturer in the industry and have a good working relationship with your clients; you already know that missing out on new breaks or opportunities is very bad for business growth. If you are not participating online, you will miss out on potential customers. Whether you will be facing it today or if it is coming down the road, your critical contacts at other companies will eventually retire.
With the passing of the torch, there will be new faces that will make all the decisions. These leaders will have a different take on how they look at an asset compared to their predecessors. Younger people tend to put more focus on what is happening on the internet, the websites, etc. because they are used to these kinds of technologies.
Your business’ online presence will continue to grow and evolve into the main resource for your clients. You need to boost your visibility in the online world by producing quality contents for your website. Producing quality and relevant contents are essential in the search engines’ decision when ranking your website.
If your company has a service area of surround city or state, let people find your business by putting that information on your website’s service page and homepage. A lot of clients have experienced not putting commonly-known information on their site because most of their customers already knew about it.
Even if customers already knew about everything your company has to offer or your company’s entire history, it is still vital to put all the general information about your business in case there is a new opportunity that will present in the future.
(To know how important having a good online presence for the business, click here.)
Question 5: How can you manage Search Engine Optimization properly?
Successful Search Engine Optimization strategies can be time-consuming and time intensive. It involves content optimization, link building, and other on-page strategies. Hiring a third-party Search Engine Optimization professional or agency is one way to have a successful campaign.
Internet marketing companies will have experienced staff to make your Search Engine Optimization campaign a success for your business. All you need to do is to make sure that you hire the proper agency and everything will be alright. Make sure you don’t hire a phony one because, in today’s world, there are people who will take advantage of you if you are not careful.