Can Social Media Affect SEO Rankings?

Most businesses nowadays have a social media presence because that is the best way to engage with potential customers without paying too much money. The search engine optimization is one of the most important factors when it comes to online presence.

The question that we want to answer here is whether social media presence can influence SEO and vice versa. If you live in Spokane, Washington, you will undoubtedly need a perfect SEO to stay ahead of your competition.

Social media SEO is the amount of social media activities that will boost your website’s organic search and increase rankings on search engines. This particular topic will never get old. The main reason is that social media is one of the most critical factors for proper optimization in more than one way.

It will make your optimization activities useful and lucrative. Even though social media marketing differs from search engine optimization, they can help each other along the way. The popular belief is that social media won’t provide you better optimization and ranking directly.

If you want to learn the best way to implement social media marketing, we recommend you to click here.

In other words, social signals won’t help you to rank better directly, but the links you share on social networks such as Facebook, Twitter or Pinterest will increase exposure of your brand. On the other hand, Google doesn’t see it as a motive to improve your rankings.

However, for understanding, you should dig deeper and have in mind that social media will have a positive effect on your overall ranking. There is a correlation between your site rank and number of social signs and presence that it has.

Check this blog: to learn how to improve Google rankings without penalties.

Why did Google decide To Ignore Social Signals?

Google index and crawlers look at social media pages and profiles too. However, they don’t analyze content similarly as on regular websites, but it treats them as HTML page of the site. When it comes to social signals, Google doesn’t care about a number of shares and followers that you have.

That way, it would be simple for anyone to cheat the system and to gain higher rankings just due to social presence. It is difficult for crawlers to keep track of all shares and likes.

On the other hand, you should have in mind that social media plays an indirect role in getting your brand searched organically on search engines. That is what matters the most.

Why Should You Increase Your Social Media Presence

Search engine optimization will provide you greater visibility so that you can get more organic visitors to your website. On the other hand, social media marketing will give you the possibility to increase your followers and to find a targeted audience based on your services and preferences.

Even though it seems that these two strategies have different goals, by checking it thoroughly, we can see that they are working together. That is the …

Most common Digital Marketing Mistakes

The most experienced marketing experts make mistakes like everyone, but at the beginning of the profession, there are some mistakes that are usually made by inexperienced people. This is going to change in the future because digital marketing is constantly changing, and when we have artificial intelligence to work for us, these mistakes won’t be an issue.

Most agencies know where to check for problems, so if you work with an agency that has a great reputation, you won’t regret it. You can learn from these mistakes because the best way to learn marketing digital is to go through problems and get experienced.

Website expectation

The first major mistake most businesses make is once their website has been built, they automatically think it will be found on Google, the phone will ring and email inquiries will just happen. You do have to market the site on social media, on blogs and YouTube etcetera. Not every page will be found on Google because at the end of the day you have to make sure that the page is at indexed by Google which is basically found by Google to enable them to be ranked and that is not an automatic sequence.

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It has to happen over time with marketing. Foundation is the on-page optimization which is search engine optimization, but it is like putting the floor in the house, it is essential to the success, in the future it isn’t the only thing you will have to do. Don’t be fooled by any company that actually says that the only thing you need is the on-page optimization, but it is extremely important.

Keyword phrases

Mistake number two is when companies regularly offer the service of being found for 50-100 keyword phrases and telling you that it will make your money and get you leads. This is a typical approach from an SEO company with very little or no at all on website conversion.

Their sole focus is getting you found and ranked, but they are not telling you the chances of converting that into sales or leads. Typically they will take at least 6 months, sometimes 12, depending on how competitive the word is to be ranked, and it all depends on the competition.

Web developer

Mistake number three is thinking that a web developer knows how to create a conversion and lead focused website. They make nice looking websites that are functional most of the time. They are generally not conversion experts, or SEO experts and internet marketing experts, and they are certainly not professionally developed in advanced SEO psychology.

Read more about it here:

Social media

Social media isn’t just about likes and posting content. It is still something that people are very focused on, and yet it is about sharing comments and finding influences in your target market. Also, looking at the analytics at what time in a day your posts are being shared and looked at.

Another key point is to …

Small-Business Success: Must-Have Technology for Your Employees

You have a strong idea and a way to convey it to the masses. A small business has just been born. However, there are more details to a successful business than just the initial concept. Your employees need ways to work with today’s technology. Consider the devices and systems that will only improve your business’s bottom line tomorrow.

On-the-Go Devices

Smartphones and tablets are absolute necessities for your employees. Whether they’re in the field or not, these wireless devices keep them connected to your server. If a client asks a question, the employee can access information in a flash. Submit an invoice for a sale or send out a major quote with these devices too.

Customers who see the device in use will appreciate the benefits it offers them. Rapid answers and instant gratification are possible. The professionalism only grows from a glance at the device being used to help out a client.

Reliable In-House Systems

Your office must have a server and user stations for maximum productivity. Avoid a wiring nightmare by hiring low voltage cabling contractors. They can run the wiring and properly set it in a logical array in your back room. The Internet and your company site will always be accessible with a reliable system.

Keep up with hardware recalls and software updates as the system ages too. A system is only as good as its last update. You’ll ward off computer viruses and potential hacking at the same time.

GPS Help

Get your field personnel to the proper location without any lost drivers. Add GPS devices to your company vehicles. Although your employees may have smartphones, a dedicated device for GPS in the vehicles will only simplify things. Locating a site without an address, for example, will be much easier as a result.

Technology is understandably an expensive investment. Take a look at your budget so that you can balance needs and wants. Giving your employees the tools to work in this fast-paced world will get you to that goal for the quarter or fiscal year.…

Fact Finding Before Establishing Corporate Partnerships

The integrity and credibility of your business influence your standing with your customers and the community. Along with providing reputable products and services, your company builds its reputation with the public in part with the kinds of partnerships you establish with other companies.

Before you do business with another company, you may want to do as much research as you can about it first. You can build partnerships with businesses like parts suppliers, food vendors, and hardware distributors by finding out more about the leadership teams and executives.

Executive Search

Chances are that as a small business owner you will be dealing with so-called middle men or vendors that represent companies with which you will partner. You may never get the opportunity to visit with the CEO, CFO, or board of directors.

Even so, you still may want to know who these people are and what kind of work ethic they have. These details can reveal much about the way that they run their businesses and by extension how they treat corporate partners like you.

When you go online, you can find a listing of the leadership team for the company. The site lists their names, positions, and brief contact details. You can use this information to do a cross search on the Internet to learn as much as you can about the people who will play a role in how the business treats you and your own company.

Physical Location

Another piece of information you might want to have at your disposal involves where the company is actually located. This information can influence the speed at which you get deliveries from the warehouse or the amount of time it takes for someone from the company to come visit your business in person.

The website lists the geographical details of the business so you know the physical address and phone number. You can keep this information handy in case you ever need to call or visit the business’s location in person yourself. The information on the website is kept updated so you always have the most recent and relevant details.…

Recycling Your Electronics

At the rate that electronics are updated and coming out with new models, there is an increasing number of older models that are filling up cabinets and landfills. This can be a problem for the environment and unsafe, which is why E-waste recycling Toronto centers are becoming more popular. These places are a way for the community to work together to tackle a problem that everyone is facing. This article will discuss why we need to recycle electronics, and specifically which ones are approved to recycle at these types of centers.

Reasons to Recycle

There are many reasons that you need to consider recycling your electronics. The first and main reason is that many electronics can leak chemicals and waste that is hazardous to the environment. It actually leads to something referred to as e-waste and there have been laws passed making dumping your electronics inappropriately illegal. Another reason to recycle electronics is that many of the parts and equipment can be reused to make other models, which greatly reduces the amount of time and energy spend during that process. Lastly, improperly disposed of electronics can open the window for things like identity theft from those who decide to search the dumpster later.

What Items are Acceptable to Recycle?

Many places have designated areas for specific electronics disposal. For example, your local library may have a bin to dispose of old cell phones. Other places that have a lot of electronic recyclables, like an office, likely send their waste to a designated center. Other things you can recycle include things like computers, keyboards, printers, fax machines, televisions, and stereos. For more information, contact your local recycling center.

As you can see, recycling electronics is a great and mandatory step to take for protecting your own community and that of others. Electronics that are not thrown away properly can leak hazardous material and put you at risk for identity theft. It’s a good idea to look for places near you in order to take care of your old electronics.…

Qualities of SEO experts to look for in Vancouver

Today’s trend in business has changed because of the computer age or wide use of digital technology. Entrepreneurs in Vancouver, still use the classic techniques and strategies in marketing, such as newspaper or magazine, radio and television ads. But, these won’t be enough because of the tough competition among companies. Most of the consumers today rely on purchasing products online. So, what consumers normally do is to search for a product online and shop from there.

If you have a business and sells different items or services, then it would be ideal for you to have a website. You will not just create a website with catalogues, or to showcase the services that you offer. This website must be designed for SEO purposes. You can actually find various agencies online when you search on Google using these keywords:  Vancouver SEO company – Search Engine Optimization – SEO Vancouver services. If you will hire an expert, who is just near you, then it would be easier for you to make an arrangement with them personally.

Anyway, it is very important for you to find and choose experts that you can rely on because this person will play a big and essential part in your business or company. Remember that he will be a part of the marketing team and he will help the company to grow and succeed. That is why we have here the qualities of an SEO expert or specialist for you to take note.


When you meet an SEO expert or specialist, it would be nice to ask how long he had been working with companies for SEO services. Do you know that you cannot be an expert without enough experience? You may know what SEO is and how things work. But, have you mastered everything about it? And then, what made you say that you are an expert?

Through experiences, an expert will be exposed to different situations and problems about search engine optimization tasks. And then, because of those experiences, you can easily work on the things that you need to improve or change.

Understanding of SEO

It is not enough to just read about SEO. You must be a certified SEO expert or specialist. This service is not just a simple problem solving because you need to know about it technically, especially the website’s structure. You must also need to learn how to optimize the keywords and the tags, links and tags that will help in increasing traffic to the website. To know more about the levels of SEO, you better click this website.

Do you know that, if searchers cannot view the website, then how can traffic increase, right? This website will then be useless as well as the effort, time and money spent on the SEO service. Of course, you would not like to waste everything that you have invested in the company. So, you better make sure that you will hire an expert, who is competitive enough.


It …

Increase The Growth of Your Startup!

There are many ways to improve and promote your product, especially when you are a young startup manager that trying to revolutionize industry using your new product. Or maybe you are simply a company marketing department looking for the most effective way to promoting your new product or improve your promotion plan properly. No matter your role in the business world, boosting your sales and build brand recognition is one of the main object. Therefore, you will need to be able to promote your product and find the best way to use promotional effort. If you don’t know how to do it, I recommend you to consult to growth hacking agency and improve your startup as fast as you can. Today, I will provide you with a step by step guide on how to promote your startup and growth them properly.

The first step is make sure to optimize your promotion strategy for your startup. There are several ways to achieve optimization on your promotion strategy. One of the main ways to optimize your promotion strategy is by aim to increase demand of your product. You will need to make sure that your product are creating a greater need or desire in the marketplace. There are no right way to do this, you can simply improve the awareness of your product, offer special deal, or you can engage in public relationship with your customer. The main point here is make your customer want your product.

Another step to optimize your promotion strategy is by using concise and clear information. Since modern consumers are bombarded with advertisements and information related to promotional efforts, their attention are short and generally cynical about information of new product. Therefore, make sure that you are provide clear, quick and informative promotional effort and messages to reach your customer. A short and memorable ad is much more cost effective than longer and detailed ads.

Make sure that you are differentiate your Startup from its competitor

By emphasizing that your product is better than any other product, your consumer will definitely choose your product than others. Provide reason and things that makes your product better than other competitor products.

The next step is understanding your customers. Since promotion is an art form to reach the audience, you will need to understand the audience properly to produce the emotional effect you want. Do some market research before promoting your product and ensure that your promotions are tailored to strike a chord with your key demographics. Since different types of customers may respond differently into specific promotions make sure that you are carefully choose your promotion direction and act so it wont offend specific types of customers.

The next step is make sure to use smart PR practices. A good and successful promotional strategy will increase the visibilities and awareness of your brands. Therefore, make sure that you are using good PR strategies such as favorable media coverage, increased community engagement, effective cross promotion and partnerships and quick and …

Learn Everything You Need to Know About Cell Phones With These Practical Tips

Cellphones seem to change every day. There is an OS upgrade, new applications, and even a best gaming phone. They look different, look different and even cost different amounts. That means you really have to understand what world mobile phones offer, so see the tips below.

Try to limit the number of videos you watch through the web during the day. Video will destroy your GB allowance because it is usually streaming and requires a lot of data to run. If you watch YouTube videos often during the day, you might want to select unlimited data.

You may not need the latest telephone on that day to touch the market. Often not feasible. Companies often change their phones, but sometimes the updates are small. Check reviews for new phones before buying them to make sure you really need to improve. Often, you don’t do it.

Beware of areas with bad cellphone reception. Bad signals not only interfere, but also drain your battery. Even if you don’t use your cellphone, once it’s turned on in an area that gets bad cellphone reception it can drain your battery completely.

Don’t feel the need to spend extra money on cellphone screen protectors. The cellphone is currently made of scratch-resistant glass. This glass is so strong that even the keys do not scratch it while on the side of the phone in your pocket. The screen protector might be a waste of money.

Does your cellphone run out quickly? Maybe your signal is weak. Bad signals can actually drain your battery. When you don’t use your cellphone, make sure that you don’t place it in a low signal area such as a drawer or cupboard.

Don’t be fooled by an extended warranty offer. Extended warranties are generally not worth buying. Broken phones will generally fail within the time specified for a regular warranty. Many people get new phones every year, so it’s not worth the money.

Do not use Wi-Fi on your mobile if you are in a place that has access to a computer. Many people don’t realize that this is an easy way to get excess bills. You must log in to your computer and save data usage when you really need it.

Take time to compare cellphones in brick and mortar stores. Go there to touch several different models and see what each can do. You are much more pleased with your choice when using this method.

If you are a newcomer to the mobile world, it really pays to make an honest assessment of your needs. Not everyone needs or wants to use their cellphone as a mini computer, and therefore many can survive with a much simpler device. Paying attention to your real needs can save you a lot of money and hassles.

Knowing everything you can about cellphones begins by reading articles like this. After you feel you have a comfortable understanding of this topic, you will find new information coming out. That means you must stay …

3 Tips for Building Model Trains and Railroads

Who says that you have to outgrow model trains? You might even enjoy the hobby more as an adult! You’ll be able to collect pieces, modify designs and build elaborate railroads in ways that you never could as a little kid.

If you’re just getting back into the game, however, or if you were never into the hobby as a child at all, you might need a few pointers for getting started. Here are just three tips for making the most out of your model train obsession.

  1. Pick a Time, Place or Genre

Maybe you love the railroads of 19th century France. Maybe you’ve always dreamed of creating a steampunk railroad version of <i>Alice in Wonderland</i> The best train layouts are ones that have been inspired by a particular theme or vision, so don’t be afraid to play around with different concepts. Planning your model train is half of the fun! Pull out a notebook and start making lists and sketches.

  1. Gather Your Pieces

Once you’ve settled on a theme, it’s time to collect everything you need to bring that theme to life. For example, you might require tiny luggage compartments to fit into your old-fashioned train carriage, or you might want a NCE DCC command station to make your train really move around the track. There’s no right or wrong answer here; it all depends on what you want your finished product to look like.

  1. Build Slowly and Carefully

You don’t want to rush the creation of your model train. For one thing, if you have a lot of delicate, complicated electronics making things move and light up, you won’t want to cause any power problems. You also won’t want to break anything by misapplying a piece or trying to force it where it doesn’t fit correctly. Take your time and do things right the first time.

These are just a few tips for building model trains, railroads and railways. The fun doesn’t have to stop just because you’re older! You can still make amazing lifelike models of your favorite transportation method.…

The Ways Technology Can Help with Your Mental Health

The topic of mental health has spiked over the last couple of decades as more and more individuals are falling victim to poor mental health. As technology grows, there are becoming and more options for helping to improve mental health. In fact, there are many ways you can personally use technology to increase your mental health status.

While you may think that you will need to invest tons of money in technology that works to improve your mental health, the truth is you don’t. In fact, there are many free technologies out there via apps that you can easily use. One majorly popular way to improve mental health is to get more deep sleep at night. This deep sleep allows your body to repair and renew. A simple app that has a blue-light filter can change how quickly you fall asleep. It’s no surprise that many individuals find themselves texting or on their computer late at night. Without a blue-light filter, this can lead to suppression of melatonin, which makes falling asleep difficult. By using a blue-light filtering app, you can ensure your melatonin is not suppressed and you fall asleep easily every night.

The traditional form of treatment for mental health was to speak with a psychiatrist. Sometimes it’s better to speak with a professional who is not familiar with your life as it seems easier than trying to talk out problems with your friends. Unfortunately, scheduling time and travel to a psychiatrist can be difficult for the busy person. Luckily today you don’t have to worry about scheduling conflicts and travel. You can simply meet up with a psychiatrist over video chat in a few minutes with many online applications. Most have psychiatrists on-duty 24 hours a day, so you’ll be sure to find one at any time of the day that you can personally spare for a sit-down.

A growing sector in the psychiatric arena is exposure technology. It’s thought that by repeated exposure to certain events, animals, or other triggers of anxiety, you will become adapted to the instance or object. This adaptation will diminish the anxiety you feel and improve your overall mental health. By using virtual reality treatments, individuals can be exposed to events or other objects that produce anxiety in a safe environment. For example, those who have anxiety over a specific animal like a cat will see repeat images of cats through virtual reality treatment. This repeat exposure to cats will lessen the amount of anxiety the patient has when they see cats in real life.

The Delicate Work-Life Balance is something that every individual strives for. In fact, many business owners and senior managers are paying more attention to the needs of their employees to have this necessary balance. They’re seeing that employees who have a good balance between work and home life tend to perform better and be overall more productive than employees who don’t have a good balance. There is various software available to monitor employee performance, hours …