A truly aesthetic and engaging website is the first and an integral part of digital marketing strategy.
Web designs play a significant role in scaling the customers’ shopping experience in various ways. The aesthetics, navigability, and usability of a website are some of the important aspects for businesses to tackle strategically for growth and success in the longer run.
Last month traveling to one of my friends, who worked at some top web design Auckland Companies in New Zealand, I inquired about some important components of a website design. What I wanted to know was the bottom line impact of website design for e-commerce businesses.
Here in this post, I will be sharing his experience and ideas about a well-built website design and its impacts on customers’ experience.
- Aesthetics (Appearance)
Obviously, ask any best website design Company in NZ and he will say the first impact of any website design relates to the aesthetics and appearance.
Businesses need to choose the appearance and outlook of websites, which in turn will eventually play a major role in creating the brand’s first impression on visitors.
Many expert website designers often categorized web designs into two broad categories:
– Firstly there are web designs that relate and adhere to older designing norms (the 1990s)
– Secondly, web designs will a more niche, contemporary and sleek appearance; adhering to standards of modern day website designs.
– Thirdly, there are hybrid website designs that fall in between the first two categories. Interestingly, most designs fall into this category, where we see the fusion of classical and contemporary designing practices. However, fusing these two broad categories isn’t an easy nut to crack and often designs end-up looking like two extreme ends of the spectrum without any balance.
Regardless of the appeal and appearance of the website, the ultimate goal should be to keep it at par with modern standard integrating contemporary design practices and trends.
Some of the important, exquisite and niche trends include:
– Responsive design
– Bold Fonts
– Real World Images
– Parallax scrolling
– Bold Colour theme
Apart from the appearance, professionalism is the second component of a website design. It refers to the ability of a website to make an impression on the visitors before they actually start reading or navigating the site.
Driving traffic to a website is a cumbersome, time and money intensive process and once customers land on the intended page, retaining them is important. The best way to retain customers is to engage them in a professional design that adheres to modern day web design practices.
Some elements that can help you come up with a professional website design include:
– Detailed intro to business model
– Culture page
– Photos of staff / Board of directors (for large businesses)
– Customers’ reviews
A detailed intro of your business model should be tactically designed and incorporated into the website design. It should be able to convey the deep meaning and value of the business and the approach towards business’ daily operations.
Last but not the least, the website design should be simple, neat and tidy in its appearance.
Cleanliness means refers to the ease of navigation across the site and ability of customers’’ to find products/services they are looking for.
On average customers’ spend less than a minute on a website looking for specific products. If they can’t find the information/product/service within a minute they will typically switch to some other site.
Thereby, website design should be simple and easy to navigate through, as well as offer plentiful navigation styles to help customers reach their desired stuff.
Website design comprises of various important components to attract customers. A highly appealing scheme, combined with professionalism and simplistic approach is the ultimate recipe for a highly rated web design. Make sure your business website has plenty of these components for higher conversion optimization and revenues.