Keys to an Effective Dental Website – Make the Best First Impression

As more and more attention moves from the phone book to the internet, a dental website is essential for the health of your practice. They are affordable, versatile and can reach a precisely targeted population for a fraction of the cost of print advertising. However, remember that launching a website is really just the beginning; simply having online presence does not bring in new patients. It is important to consider the message that your website conveys because it is a direct representation of your office, and will show potential patients what they can expect. It is extremely important to make a professional and effective first impression in order to convert internet browsers into patients.

A recent study at Ottawa’s Carleton University found that web surfers form an impression of a site’s visual value in 50-100 milliseconds. Consider these key visual values to help you make an outstanding and permanent impression of your practice.

Logo- Just like any other industry, your branding helps to set you apart from other Serenity Scottsdale Dentist in the area. A logo should embody your practice and will be a direct representation of your organization. Make sure that all office material, including your website, letterheads, envelopes, and pamphlets, include your logo and branding.

Positioning Elements – The eye is trained to read left to right, and top to bottom. Generally speaking, we are trained to scan a website in a similar fashion. Help your viewers navigate through important elements by placing them in prominent locations, such as at the top of the page. Important elements can include logo, contact information, navigation and emergency information.

Continuity of design –  Treat your website like a package with each web page as part of the whole. Use similar colors, fonts, and photos on every web page to create a cohesive feeling and reinforce your office’s personality. Avoid visual distractions such as using a different background image on every page. Also, use one main layout with the logo, navigation, and content in to same location throughout. This will help web users easily find information no matter what web page they are on. Predictable can be good!

Scannable Information – According to Sun Microsystems, seventy-nine percent of web users scan pages rather than read word-by-word. Make your page easy to scan by using short, descriptive headlines to describe the content of the page as well as smaller descriptive subheads to break up large blocks of text. Make your subheads approximately the same size as the content but bold so they stand out. Also highlight keywords and important information to quickly convey your message and to help a reader find points of interest. Avoid highlighting the same terms throughout your website, such as your company name, and instead focus on pulling out the words that describe the content on that particular page. Just be careful not to use the color blue to make words stand out, as this is the same color commonly used for links.

Use your website to help you …

How To Measure Your Seo Campaign To Track Success Accurately

There is quite a bit of literature that explains how to set up web pages for the best natural Search Engine Optimization (SEO). However, there is very little written on how to measure that success. Here are a few things you can do to see if that time was spent wisely.

When you advertise using an extensive list of keywords to bring traffic to your site, it’s not feasible to track each one. It’s much easier to pick a subset of the extensive list – the main keywords that are increasing sales – and follow them.

To best select your keywords, use the words that are ranking high for traffic and revenue in your PPC campaign. Then you can easily measure success by watching for words that climb or drop in search-engine rankings.

Revenue: Revenue is the most important thing to compare because it will give the most accurate results. However, it has to be done on an ANNUAL basis to determine exactly what part of your LinkHelpers Seattle SEO Company campaign is working.

Since different times of the year have highs and lows, when you track annually, you get a better average and can then determine if the overall strategy is working.

It’s a little more challenging to measure traffic. Use your web site’s Administrative Control Panel as the best resource. The charts and graphs on the back-end show monthly traffic, so it should be easy to compare current traffic to last year’s truck during the same periods.

Be sure to take into account any special promotions that may have been done during that time that would skew the numbers. Moreover, watch out for people who are pogo sticking!

When people jump back and forth between different pages as they search for information, it’s called Pogo-sticking. This usually occurs when a search is done, and the search engine results page (SERP) displays. The searcher then selects the result that looks like it will give the best answer and solve the problem. If the answer isn’t on that page the person hits the “back” button, goes back to the SERP and tries again.

This can skew your numbers because each time the visitor goes back and forth to pages within a web site, the statistical software on your server counts it as a page view. Sometimes it’s good to get many page views, and then again, sometimes it means that the visitor is not finding what they are looking for.

So, the next time you jump for joy when you view your statistics and see that your page is sticky, do a double check. If you have a lot of pages views from a small number of visitors, you might want to take a look at your site’s design and see if it is as user-friendly as it should be.

When visitors don’t find what they’re looking for in a reasonable time, they pogo stick back to the SERP and go elsewhere. Unfortunately, you’ve got the page views, but someone …

Sergey Sholom: The Most Interesting Information

Sergey Sholom is the name that getting more and more popular not only among gamers and game developers but also investors. Even before the incrediblysuccessful launch of MobileGo, this person was well known. If you wish to know more about Sergey and his success, you should keep reading this article.

Initial Information about Sergey Sholom

Sergey Sholom is forty-year-oldRussian gamer and developer of a range of successful projects who was born in 1978 in Moscow. Although the choice of gaming products was not large at the time when Sergey was a teenager, he tried everything that he could get. This is how his passion for gaming grew. Later, he became a well-known professional gamer. Everything began in 1997when Sholom along with a few other gamers created a professional gaming team named DataForceto play Quake 1.Soon the team reached the highest position in Russia and remained the winners until 2000. They also became the winners of a range of tournaments. DataForcestopped its existencein 2000.

The Most Successful Projects of Sergey

Sergey Sholom is not only a famous person in e-Sports but also in the cryptocurrency industry thanks to launching a range of interesting projects. After finishing a professional gaming carrier, he began working as a game developer. The first company that he founded in 2004was Datcroft Games. Since 2016, he has launched a range of promising cryptocurrencyprojects.

In December 2016, Sholom along with his business partner established GameCredits, where he became CEO.It is headquartered in Serbia and has over 100 employees working under the project from different parts of the world.

In the summer of 2017, it was announced about launching the GNation aiming at providing a range of benefits for gamers and game developers. Approximately at the same time, he became a co-founder and CEO in MobileGo. You can also check out the profile of Sergey on Istagram.

Interesting Facts

The following are some facts about Sergey Sholom that might be interesting for you:

  • Sergey has a twin brother;
  • As a child, Sergey loved playing football and ice hockey matches;
  • He has degrees in engineering and financial management.

Benefits of Hiring an SEO Company

In the digital age that we live, the online search engines are taking over the way that you get customers. Suddenly, if you’re not on top of the search engine results, you don’t get the same influx of customers. This holds especially true for those who have online businesses. If you haven’t already done so, it’s a great idea to consider hiring an SEO company as they will provide you with all the benefits listed below. 


The first benefit that you can gain from hiring an SEO agency is having your website ranked at the top of the search engine results. Any Austin SEO company will be able to explain to you the search terms that you want to show up for in order to bring in clients. They will be able to figure out how many customers are searching for those particular terms and where the efforts are best spent when ranking your website. This is something that requires skill and knowledge of the industry. Unless you have a lot of free time on your hands to learn online marketing, it’s best to leave it up to the experts. 

You may have a website that was already designed for you or that you did yourself. Did you know that factors like your site load time can affect where your website shows up in the search engine results? A search engine optimization expert does know that and the other factors that can keep your website from hitting the top of the search engines. When you hire an SEO agency, they’ll be able to share with you the reasons that your website may be struggling to hit the top of the results. They’ll be able to give you a detailed list of what needs to be done to your site to make it search engine friendly. 

One very important benefit that you can gain as a business owner is freeing up your own time. Running a business requires a good bit of commitment. If you spend time on one thing, it takes time away from doing something else. This is why it’s important that you be careful with what you spend your time on. SEO is something that requires experience to do. While you can learn SEO, it’s going to take away from your time on other important business tasks. By outsourcing your website maintenance and optimization to an SEO agency, you can take one less thing off of your plate. 

Most SEO companies offer multiple online services. Some of these include advertising, inbound marketing, and website design. Instead of worrying about hiring multiple different companies to do the jobs that you need, you can hire just one. This will save you some valuable time and ensure that you only have to deal with one company whenever you need something to do with online marketing. 

Hiring an SEO company may be on the horizon for your business. If you haven’t considered doing so yet, you should. The above are just …

Planning to get your Spotify account? Here is How to grow your Spotify following!

Spotify is one such great network for all the music lovers and enthusiasts who are looking up to showcase their talent within the music industry, while getting connected with their listeners, and being an essential part of the whole industry. Music is such an art that easily brings and connects various hearts into a single bond! People who love the same band, the same artists have their own community of music where they share their genre, the best artists and about the best music each day! So, what should you do to be a part of this community? How can you enhance your overall follower base within days? How can you develop the best connection with your fellow musicians and listeners even while being an amateur? How to grow your Spotify following? Confused totally! Well, we are here to help you out!

Use these tips to enhance your network and followers within days

There are various digital marketing strategies that you have to try on, whether you are new to the world of music or an extremist! There is no escape from the same. So, here are some of the important things that may eventually grow your whole spottily network-

  • Sharing the exclusive content regularly- make sure that you do not try out something repetitive that people have already done earlier. Making covers of hit songs is just one example! Bring in your own work, your own niche! See whether a playlist like yours has already been shared or not. To stand out of the crowd, you need to do something that is totally interesting, relevant yet different from what people have shared till date. This is How to grow your Spotify following!
  • Use some sturdy titles– as we have talked about the genre, now we will talk about the title. What if you are into rap music and you title your playlist with something related to rock music and so? Totally confusing right! Thus, make sure that you neither give a title that is too out of the box, or the one that is too generic. Keep it something which is related to your niche. Make sure that it depicts the people about the genre, the mood and the kind of music you are about to present. As soon as you do this, you will certainly help a lot of listeners in easily sorting out their choices.
  • Add some more colours with blogs and websites- as we all know; every network today is interconnected. So, make sure that when you have got your content, your playlist published on Spotify, you should promote it through blogs and websites as well. If you have your social channels, bring them on YouTube, Facebook, Twitter, Tumblr and other places as well. This may not just bring people who are aware of your playlist on Spotify together but will compel people following you on various other platforms to be around and see your work in this great place.

So, with these tactics, you …

Call Forwarding Enables Call Redirection Local or Worldwide

Whether you’re a globe-trotting business person who needs to be connected no matter where you are or a business executive charged with creating a local presence in countries around the world, a valuable communications tools are available that easily allows you to be reached worldwide: call forwarding. With a call forwarding strategy, you can redirect callers to your mobile phone or landline regardless of where your phone is actually located.

What is Call Forwarding? Comfi is a service offered by telecommunications providers. When you order such a service, you are given a phone number specific to a certain geographic area. Your service provider then associates that local phone number with your destination number and routes any calls dialed into the local number to your destination number. For example, let’s say that your company is based in Salem, Oregon and you are expanding to Phoenix, Arizona. You could establish a Phoenix phone number for your customers in the area to call. With call forwarding, these calls are automatically routed to your destination number in Salem.

Who Pays for Call Forwarding? You will be billed for costs associated with maintaining your call forwarding line as well as any charges and tools involved in connecting remote callers to your destination phone number. The billing structure is quite similar to an 800 phone number where you pick up the cost of the call. Note that some callers in your remote service areas may incur some toll charges if they are located outside of the phone number’s immediate calling area. For example, if someone in Tucson, Arizona dials the Phoenix phone number, that caller will incur tolls because Phoenix is a long distance phone call from Tucson.

Why use Call Forwarding? Call forwarding is extremely useful for businesses of all types. The Salem, Oregon example illustrates how a business can create a local presence in a geographic area far away from the destination number. In this example, callers in Arizona may not even realize they are calling out of state. This can be taken even further with toll-free call forwarding to other countries. For instance, have you ever dialed an 800 number for a US-based company and reached a call center in India? The opposite of this involves establishing a toll-free call forwarding number in overseas countries and routing calls to U.S. locations.

Businesses also use call forwarding to ensure uninterrupted service during disasters. Imagine managing a call center in Florida during a major hurricane. If your community is under evacuation orders, you won’t have any customer service representatives to answer the phones, right? However, with call forwarding, your call centers in Wisconsin and Nevada could easily take over.

These are but a few of the possibilities that call forwarding presents. With a reliable service provider offering quality phone line connections and low rates, you can easily redirect calls locally and internationally.…

How the Design Can Make Or Break Your Website

First impressions do matter, especially in websites. Your web site will probably be the first thing people will see, especially if you have baited them through the search engines. But even the most well-intentioned sites get shot down by potential customers because of how badly a site is designed. Aesthetics continue to evolve and change, and early- to late-90s web design aesthetics may not appeal as much to today’s consumers.

A business web site’s LinkHelpers Phoenix SEO design must be professional. Nothing turns away a potential customer more than amateurish design. Having a so-called professional design does not mean you have to pay exorbitant amounts to get the web site to look the way you want it to look. This just means that your site has a very clean, direct-to-the-point design, one that is not cluttered by sounds or images that may not have anything to do with the product or service you are willing to sell. That being said, remember that in a business setting, subtlety is always key.

The best web designs do not actually focus on the design itself. What this means is that the design does not take away from the content, thereby not obstructing the site visitor from getting to the gist of what your site is all about. However, this does not mean your site has to be boring. It has to be appealing, of course, but not in a way that can be obstructive or distracting. There is a balance to this, and it must be met.

Important things to consider are the placements of various elements in your site, the color choices you make, the fonts, and how navigable your site is. Related content must be placed near together so as not to leave the client hanging, searching for other possible options in your site or business. Color choice is also important. Garish colors and lack of contrast between the text and the background are website killers. Your goal in establishing a web site is to tell more people about your site.

Having a great eye with regards to what works and what doesn’t and using certain web design tricks will ensure that your web site will be a great face to show potential customers and eventually lead to more business.…

How Businesses Can Benefit by Aligning with Managed Services Providers?

While it is true that technological advances have helped us to increase our work productivity and seam line our business operation, it is also a fact that keeping you with it a significant task and sometimes a hurdle for a business’s growth. As a business grows, the need to upgrade its IT infrastructure becomes inevitable. By partnering with a proficient managed computer services provider, a business can reduce the cost and time to manage the IT and double its efficiency by focusing on more critical business operations.

IT firms that offer managed IT services Virginia Beach are capable of providing a wide range of IT support services and consultation to all kinds of business. Here are a few reasons how a company can benefit from outsourcing its IT needs to a Managed Services Provider.

Businesses can save on cost

Joining hand with an IT service provider is extremely cost-effective. Companies can significantly reduce the cost of its operations, IT expenses and keep the budget for sales activities. Most of these MSPs work on a subscription model where a service taker has to pay a certain monthly or annual fee to avail the services. This gives the service taker to review the plan and evaluate the budget. Since every other business has its own IT needs, MSPs provide customized services to business.

Businesses can focus on their core operations

Most often if not always, employees are required to take on the task of maintaining the IT system even though they have no professional expertise in the field. It might work for most businesses for a short span, but as IT scope expands, it makes it difficult for the employee to focus on his core job role. The best solution to improve the efficiency of both technical and non-technical workforce is to partner with MSP.  By doing so, a business can focus on activities that generate revenue instead of making affords to keep a system running.

Improved vendor coordination

Besides providing IT troubleshooting services, an MSP also works as a representative of a business to a third-party vendor to resolve any IT related disruptions. They work as a point of contact with such vendors and escalate IT issues to appropriate dealer and even track the resolution process.

For any business with no or a little IT knowledge, coordinating with vendors and service providers can become complicated. Outsourcing such tasks to your MSP can reduce the pain that comes along with working with multiple third-party vendors.

Scalability

With technological advancements happening at such a fast pace, a business needs to balance its resources as per the market condition, here scalability become crucial for the growth of the company. As a business grows, it should make provision for unexpected IT troubles. MSPs supply support services to businesses to manage this growth spurts. In a business, scalability ensures the productivity of the operations as downtimes by significantly reducing or eliminating it. Moreover, managed services providers take proactive measures to address their partners IT needs.…

Things to Consider When Choosing Best Digital Marketing Agencies

Finding appropriate marketing agency is challenging thing, even though you can find numerous banners and ads all across the web with potential candidates. However, you want to choose people that will help you reach heights and improve your brand, because you do not want to waste money for risking.

We can easily say that digital marketing is not a risk at all, even if you do it yourself, you will be able to find new customers and increase brand awareness. With agency you will be able to do everything without thinking too much, which would be hard to do it yourself, even if you have will to do it.

If you live in Augusta GA and digital marketing is something that you want to implement in your business, you have to find appropriate agency so that you can rest assured. The right agency depends on your individual requirements, needs and preferences, but there are certain things that you should always consider when choosing appropriate one for your needs:

Experience and Background

The first and most important thing that you should consider when choosing appropriate digital marketing agency is to check their experience, the age and the background of all employees. Since you can find them on every step along the way, have in mind that experience could mean a lot and you do not want to find an agency that will learn the job through you.

It seems logical, but you should always consider agency with comprehensive and thorough background and long experience, especially if they have the portfolio that will help you reach your goals.

Location

The thing that you should ask them is about their location, because you do not want to hire some agency online or with only email communication. You have to meet them in person and conduct phone interviews.

It is much better perspective to find someone that you can meet face to face, because you have to explain what you wish to accomplish. Okay, you can do some things through phone or email, but meeting will help you understand better the person you are working with.

It is useless to find someone that lives in a different state, because you do not want to travel for hundreds of miles just for meeting, because long distance relationship does not work, even when it comes to business.

Therefore, it is best to find the agency within your range and 30 minutes of drive maximum.

Past Clients

Their client base is something that will help you determine their efficiency, because that is the main factor and not experience. Having big name clients is impressive thing, but do not neglect the little ones too.

Some agencies will have more freedom and control over small clients, so you can check them out online to see what they accomplished so far. When you looking at client base, you should check the type of clients and whether they are closely or somehow related to your industry and business.

You should check

All About Vacuum Deaerators

If you have ever wondered exactly what a deaerator vacuum breaker is and does, you are not alone. These are actually highly specific devices which are used for the continual removal of gases from water. They use a complicated network of parts to ensure total compliance in the job and its mission.

Essentially the entire system is comprised of a catch basin, a pump for vacuuming and a pump for forwarding. The pumps on the vacuum line are protected by demisters and condensers. The purpose of the protection is to aid against corrosive elements contained in the gas stream. Water seals are a very important component of the deaerator vacuum breaker as they prevent air from being re-introduced into the water. These types of devices also use controls for the flow rate of the feedwater which are called level transmitters.

The sizes of the units on the marketplace can vary wildly. They generally range from 100 gallons per minute all the way up to 100,000 gallons per minute for a lone unit. There are also models which feature all of the “bells and whistles” and are known as complete systems rather than merely standalone units. Obviously, these complete systems are made for large-scale facilities and are quite expensive to purchase.

These types of systems using a deaerator vacuum breaker are mainly used to remove volatile gases from the water stream and their corrupted ingredients. The scaling and mineralization which can occur from too many gases in the water stream is completely solved by seprating them using the deaerator. They are also used in boiler feedwater to remove all traces of carbon dioxide.

As you can see, these mechanisms can be quite complicated but they are much needed for those who have a genuine use for them.…